Our Story

We’re Chanel and Martin, the founders of FirstGen Cosmetics.

As first-generation individuals, we’ve always had to figure things out on our own, from navigating school and careers to something as personal as skincare.

For Chanel, skincare was always overwhelming. She struggled with acne for years and felt lost in the sea of products and complicated ingredient lists. She kept searching for something that would help, but nothing ever felt clear or consistent, and she never really knew what she was putting on her skin or why. Martin felt the same way. Skincare seemed confusing and time-consuming. That’s when we realized if we felt that way, there had to be others who did too.

And that's how FirstGen Cosmetics was born!

We set out to simplify skincare and empower individuals with routines that work. We believe fewer ingredients can do more, so we craft thoughtful formulas that nourish, protect, and elevate. Your skin deserves intentional care. By removing the guesswork and offering high-quality products with clear guidance, we help you reclaim skincare as a moment of self-care, not just another task on your list. Because when your skin feels clear, your mind does too, and that clarity opens the path to whatever comes next.

Our Mission

Our mission is to simplify skincare and empower individuals with routines that work. We remove the guesswork and bring clarity through high-quality formulas and clear guidance, helping you reclaim skincare as a moment of self-care, not just another task on your list.

But we’re more than just products.

FirstGen is more than a brand. It’s a reflection of our journey and yours. It’s for the ones who’ve always had to figure it out alone. We see you, and we made this for you.

  • Simple

    Easy to understand and effortless to use products.

  • Effective

    Our products are backed by science and formulated to deliver real results without unnecessary steps or ingredients.

  • Empowering

    We’re committed to helping you understand what you’re putting on your skin so you can feel confident in your choices and empowered in your skincare journey.

  • Transparent

    No gimmicks, just high-quality, well-researched ingredients. We prioritize honesty in everything from formulations to brand messaging.

  • Supportive

    We’re here for your skin and your FirstGen story.

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